Apr 19, 2009 2
What’s a Consumer Behavior Model?
Note: This post is part of my speaking notes for the Women’s Small Business Program in Burlington Vermont.
Getting the most from your web efforts: Understanding the RAECS behavior model
A consumer behavior model helps content producers make the right things for the right people by matching the content produced with behaviors exhibited by people coming into contact with the content. If you want to be able to measure the effectiveness of the stuff you’re making or if you want to learn from how people behave in relation to the stuff you’re making, then having a consumer behavior model is going to help. Read the rest of this entry »
