Apr 19, 2009 3
Reach: The Number of People Who Come in Contact with Your Message
Note: This is part of my speaking notes for the Women’s Small Business Program of Burlington Vermont.
Reach: how many people come into contact with your message.
Now that we know why we would want to use a consumer behavior model, let’s start understanding the RAECS model. The first phase of the RAECS model is Reach. Before you “reach” people, they don’t know about you or your message or your product or campaign or anything. You don’t have much of a chance to form a business relationship with them because they don’t know about your offer yet. Your message hasn’t reached them yet.
